IKEA 1996 Advert – Chuck Out Your Chintz

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This 1996 IKEA was encouraging people to through away perfectly functioning furniture into a skip. It was considered very successful and it is argued that it played a role in the taste change of the UK consumers as Naresh Ramchandani argues in dezeen: http://www.dezeen.com/2016/02/22/ikea-chuck-out-your-chintz-1996-advertising-campaign-changed-british-taste-says-naresh-ramchandani-design-indaba-2016/

What else should you do with furniture that is “out of fashion”? Chuck it out!!!

watch the video here:  https://www.youtube.com/watch?v=cpk1BVkfh3w


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