We’ve hit peak home furnishings, says IKEA boss

 

IKEA top

Sean Farrell. 18/1/2016

The appetite of western consumers for home furnishings has reached its peak – according to Ikea, the world’s largest furniture retailer.

The Swedish company’s head of sustainability told a Guardian conference that consumption of many familiar goods was at its limit.

“If we look on a global basis, in the west we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings,” Steve Howard said at a Guardian Sustainable Business debate. He said the new state of affairs could be called “peak curtains”.

Howard’s comment looks like an example of a “Ratner moment”, named after Gerald Ratner’s description of goods at his jewellery stores as “crap” in 1991.

read more here: https://www.theguardian.com/business/2016/jan/18/weve-hit-peak-home-furnishings-says-ikea-boss-consumerism

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