Sean Farrell. 18/1/2016
The appetite of western consumers for home furnishings has reached its peak – according to Ikea, the world’s largest furniture retailer.
The Swedish company’s head of sustainability told a Guardian conference that consumption of many familiar goods was at its limit.
“If we look on a global basis, in the west we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings,” Steve Howard said at a Guardian Sustainable Business debate. He said the new state of affairs could be called “peak curtains”.
Howard’s comment looks like an example of a “Ratner moment”, named after Gerald Ratner’s description of goods at his jewellery stores as “crap” in 1991.