Damien Gayle, The Guardian, 18th May 2017
Product designers ‘must reduce Pringles factor’ to boost recycling. Recycling Association chief cites crisp brand as one of worst examples of multiple materials being used in single product. Straws, shampoo sachets, crisp packets, coffee cup lids and food wrappers were all picked out by MacArthur as products that either could not be recycled because of the multiple layers of materials used, or were not traditionally recycled.
Simon Ellin, the chief executive of the Recycling Association, said the biggest problems came when multiple materials were used in the same packaging. In the case of Pringles, Ellin said: “What idiot designed this in terms of recyclability? We’ve got a cardboard tube, a metal bottom, a plastic lid. “The Pringles factor – right at the design stage, we’ve got to get that right. What we’re putting in our recycling bins has got to be recyclable. We’ve got to get away from the Pringles factor.” Ellin was also critical of Lucozade Sport and bottles with a similar design, where a recyclable bottle is enclosed in a sleeve made from a different type of plastic. He called the design the “No 2 villain”. “This bottle is so confusing to computer scanners that it has to be picked by hand off the recycling conveyor,” he said. “Then it often just gets chucked away.”
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